Yousef Ramezani; Fariborz Rahimnia
Volume 14, Issue 3 , September 2017, , Pages 110-115
Abstract
Introduction: Many public and service-providing organizations use the Internet in order to provide their clients with optimal services. For this purpose, this study aimed to determine the factors associated with returning of hospital patients to hospital web services.Methods: The survey research method ...
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Introduction: Many public and service-providing organizations use the Internet in order to provide their clients with optimal services. For this purpose, this study aimed to determine the factors associated with returning of hospital patients to hospital web services.Methods: The survey research method was used in this study. The population of this study included all returning patients to the Internet services of hospitals in Mashhad, Iran. Convenience sampling method was used to select 160 participants. The required data were collected through questionnaires. Data were analyzed using structural equation modeling.Results: The path coefficient of patients’ attitude toward using the Internet on their orientation was equal to 0.389, which shows a significant positive impact. The path coefficients of perceived usefulness and perceived ease of use of clients of hospitals’ Internet services were 0.314 and 0.403, respectively, which show a positive and significant effect. The path coefficient of clients’ tendency toward using hospitals’ Internet services over the patients’ reuse of online services was 0.354, which indicates a positive and significant impact. The research findings also indicated the significant and positive impact of perceived ease of use on perceived usefulness with the path coefficient of 0.563.Conclusion: Facilitating the use of hospital electronic systems and providing the necessary training is recommended to increase the use of hospitals’ Internet services, reduce the number of hospital visitors, and familiarize clients with the advantages of these Internet-based services.
Fariborz Rahim Nia; Hanzaleh Zeynvand Lorestani; Shirin Feiz Mohammadi
Volume 11, Issue 1 , May 2014, , Pages 88-98
Abstract
Introduction: Nowadays Healthcare organizations, as business units, need high standard customer relationship management more than other industries. This study is conducted with an organizational perspective, in order to investigate factors affecting adoption of customer relationship management system ...
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Introduction: Nowadays Healthcare organizations, as business units, need high standard customer relationship management more than other industries. This study is conducted with an organizational perspective, in order to investigate factors affecting adoption of customer relationship management system in hospitals. Methods: This research utilizes descriptive survey research based on data collection method. The study population, which was conducted on 2012, includes all internal managers or head of hospitals and healthcare centers in Mashhad. The sample size was determined 51 hospitals Based on sampling formula. Data collection tool was questioner. Data were analyzed with descriptive and inferential statistics. Results: Based on the findings, 12 hospitals (%23.5) were receptive and 39 hospitals (%76.5) were non-receptive. Innovation of senior executives, organization size, relative advantage, knowledge management capabilities, information system capabilities of staff and complexity have significant influence on customer relationship management system adoption, respectively. Conclusion: Given the important role of innovation of senior executives in customer relationship management system adoption in hospitals, government should create an active and supportive environment in order to encourage senior executives to adopt this system. Keywords: Customer Relationship Management; Information Systems; Discriminant Analysis; Hospitals
